Two crafts,
a handwriting.
Both in front of the camera and on the screen, it is about the same thing: giving something to a form that reaches beyond the form itself.
My story
Zoe Helali works as a model and is a muse to renowned designers. Her clients include Armani, Vivienne Westwood, Schwarzkopf and Wella.
The Berlin haute couture designer Guido Maria Kretschmer regularly draws inspiration from her. Vogue and GQ have featured her. Her North African roots give her a striking presence that immediately comes across in images — and which continually attracts attention.
Modelling is for her the most natural way to express dreams, desires and also fears. She doesn't just give a design form. With sensitivity, she infuses something that isn't apparent in the fabric alone.
Alongside her work in front of the camera, she pursues a second great passion: painting. Even as a child, she astonished those around her by recreating works by well-known painters. Today, her unmistakable style revolves around love in all its facets. Around fifty works hang in her Berlin apartment.
Welcome
Step into a world where elegance meets expression and every pose tells a story.
On these pages, high fashion and quiet art combine to form a path that belongs to Zoe Helali alone. Beauty, passion and storytelling — seen through the lens and applied with the brush.
What others say about the collaboration
„Working with Zoe was a pleasure. Her professionalism, versatility and positive energy carried the entire project.“
„Working with Zoe was seamless and inspiring. Her commitment to the result and her ability to adapt to very different styles elevated the project. I look forward to the next time.“
„How Zoe brought our designs to life with grace and charisma was impressive. A professional, dedicated model who made our collection shine.“
„Zoe has brought a very unique charm to our project. The way she embodies the essence of our designs has exceeded our expectations. An asset to any catwalk — I look forward to working together again.“